New Balance is known for its extremely light-weight and durable footwear. This branding project was done as a print and social media ad campaign release for New Balance sneakers- number 66.
The tag-line of the campaign, blends into the narrative of new beginnings. Creating a unique selling point of having a shoe which is suitable for multiple occassions or events.
The ad is aimed towards the age group of 18-30, comprising of youngsters going through various transitional phases of life.
The ad campaign was released as a print ad in Sports Illustrated magazine and social media advert was on Instagram.
The campaign is planned to release in the months of May, June and July. The strategy is that many schools and colleges host their graduations in May- June and Fall is the primary intake period. Hence this period ideally co-incides with students joining or leaving school/college.
