The name GOBBLE associates itself with something sumptuous, comfortable and lovable. To bring forth a feeling of homeliness. This feeling that the brand symbolizes has been adopted in the process of re-designing the logo as well.
The initial idea for the logo was to incorporate the alphabet G in an effective way. Representing the menu items like the burger, fries and milkshake was imminent in being a direct association to the viewer's eyes.
The idea is to also come up with different monochromatic versions of the same icon in the future to make a part of packaging as well as branding on merchandise. for eg- vegan burgers in a green package, hot sauce in red, salads in purple and yellow, dips in orange etc.
