FIT ZONE is a gym for all. It is a place targeted at good health for youngsters. After all, everything is not about six packs and size zeros! The intention is to promote a place which focuses on fitness and good health, towards youngsters between the ages of 18-30.
The overall design of the manual is keeping in mind the target audience. The content has been spaced out with maximum emphasis on effective infographics. An attempt has been made to use bright fluoroscent colors as highlights to grab attention and make the visuals pop!
Three colors have been used as highlighting elements which emphasise the visuals. The amount of information represented in each page has also been designed to keep the reader interested in going on!
Simple combination of information enables the creation of effective infographics which in itself are simple to understand yet abstract, moving away from the 'regular tables and graphs'.
Simplicity, minimalism, effective communication!
